Training

Understanding the market as a whole, its problems and where it is heading is key to adapting any solution that brings value to the System, its professions and patients

In this session we will review the different types of media, their scope and the characteristics of each one, both traditional and new channels. We will review the internal organisation of the media and how to target them in order to position ourselves as a source of reference and increase attention to our messages. We will also look at the use of digital media and the generation of valuable content to achieve our communication objectives.

The Unitary European Patent and the Unified Patent Court will be launched in the coming months. This is a historic project that has been in the making since the 1970s and will mean a major change for the protection of inventions in the Old Continent. How will its implementation affect European patent holders and applicants? Does this change affect the biotechnology sector? What is there to know and what steps should be taken to be prepared? In this session, experts from ABG Intellectual Property will answer all these questions and provide information on the aspects to take into account in order to obtain effective and efficient legal protection in the new scenario.